Welcome to the FLOORING Business Convention

The new conference for the flooring industry with focus on markets and strategies

On July 1 & 2, 2021, we are organizing the FLOORING Business Convention – a new trade conference for the flooring industry with a focus on markets and strategies – in Vienna for the first time. Over the course of 1.5 days, we will look at current industry topics from the fields of digitalization and distribution, market analysis and market development. Leading companies and industry representatives as well as technical and economic experts present effective and up-to-date marcom strategies and showcase successful positioning strategies. And last but not least, we deal with innovations in the fields of technology and sustainability. 

Alongside the lectures, our participants can expect two panel discussions, an evening event and an award ceremony. We address managing directors and decision makers in purchasing, marketing and sales of flooring manufacturers, suppliers and sales partners, as well as media and association representatives. 


Keynotes & Topics. Sales 2.0 | Innovation | Strategies

Bruce Zwicker | J. J. Haines opens the conference with a lecture on the topic of Ways to the Customer, in which he also presents current trends and answers to the crisis. Interconnection analyses the effects of the crisis in a market lecture on the European flooring markets. And Josef Stoppacher l Weitzer Parkett shows successful strategies that enable the Weitzer company to position itself successfully alongside major global players. Nils Rödenbeck l Interface presents an innovation lecture on sustainability, in which he introduces the ecological strategies of the global market leader and sustainability pioneer Interface.

Dr. Axel Steinhage | Future-Shape introduces people tracking and the possibilities that these intelligent floors open up. And Dr.-Ing. Rico Emmler l EPH presents the current status in the area of standardization & certification and gives an outlook on the changes to be expected. With Emanuel Schreiber l Ardex we look at progresses in the field of special building materials. And Milan Zahradnik l Propster, DI Marcel Nürnberg l Squarebytes and Thiemo Gillissen | moodley present lectures from the field of digital distribution.

With Propster, Milan Zahradnik has developed a new interface between property developers and end customers, which also opens up new avenues in B2B for the flooring industry. And Marcel Nürnberg leads Squarebytes, a marketing agency specializing in virtual and augmented reality, which uses these methods to open up new approaches and opportunities in sales. And Thiemo Gillissen shows in his presentation how the power of a strong brand and its emotional positioning works in digital direct-to-consumer sales.

Speakers and Expert Voices

Bruce Zwicker

President & CEO | J.J. Haines

DI Josef Stoppacher

Managing Director | Weitzer Parkett

Dr. Axel Steinhage

Director R&D & CTO | Future-Shape

Milan Zahradnik

Founder & CEO | PROPSTER

DI Marcel Nürnberg

Managing Director l Squarebytes

Ing. Emanuel Schreiber

Head Corporate Unit Technical Services l ARDEX

Thiemo Gillissen

Managing Partner l moodley design group



Showcase your company at our platform

Our Event Venue | Hotel Meliá Vienna


Hotel Meliá Vienna

DC Tower
Donau-City-Straße 7 | 1220 Vienna
tel.: +43 190 104 2003
mail: melia.vienna@melia.com
web: www.melia.com