On the 10th & 11th of June 2021 we will be holding the FLOORING Business Convention in Vienna for the first time. Here we offer insights into current topics of the industry, including innovation and distribution strategies, market specifics, appropriate marketing tools and success strategies. Following our themes Sales 2.0 I Innovation I Strategies, we want to sound out current opportunities, product innovations and positioning strategies together with leading representatives and companies in the industry.

With regard to digitalisation and distribution, we will look at cross-material strategies, channel management and online trade. Regarding market and success concepts, we will present a market check and analyse communication strategies, visualisation and standardisation tools and last but not least take a look at innovations in the industry. We will cover a broad spectrum, from strategies concerning ecological change to an example of innovation (people tracking). And of course we will also analyse new strategies that have become necessary following the crisis.


Panel discussions & think tanks | Award ceremony

In addition to the key notes presented here, we want to reflect on what has been said in two panel discussions and strengthen the exchange of ideas between all participants. In addition, you can expect an award ceremony and an evening event on the 10th of June 2021. We thereby are aimed at managing directors and decision-makers in purchasing, marketing and sales of flooring manufacturers, suppliers and sales partners. You will meet media and association representatives and not least experts from business and science.

A folder with detailed agenda and information about the speakers is available for download below (picture).
Please do not hesitate to contact us if you have any further questions!


WE for YOU |
Mag. Nina Serfözö | Project Management Events
Tel: +43 1 585 4623–73

Programme Folder | Download


  • 9:00 am


    Welcome & Opening Words by Dr. Frederik Lehner

    Dr. Frederik Lehner

    CEO | Interconnection Consulting

  • 9:10 am

    Approaches to the Customer, Trends & Answers to the Crisis | J. J. HAINES

    Bruce Zwicker is the opening speaker at our FLOORING 2020. As the President & CEO of J. J. Haines, the sought-after keynote speaker has many years of international C-level experience in the flooring industry. Bruce Zwicker is an expert on channel mix and trends. In his lecture, he will show us ways for the industry to stay close to the customer in digital times and present strategies in response to the current crisis.

    Bruce Zwicker

    President & CEO | J.J. Haines

  • 9:50 am

    Challenges Faced by a Family Business in the Global Market | WEITZER PARKETT

    The family-run company Weitzer Parkett is the Austrian market leader and is one of the top players in the parquet sector in Europe. In his lecture, Josef Stoppacher shows a possible answer to the increasing market concentration in the industry, in which global players buy companies from all material groups and force them into all channels. He explains the David – Goliath principle, illustrating how a player from Austria can assert itself in international competition by means of a mix of innovation, channel management, leadership and agility.

    DI Josef Stoppacher

    Managing Director | Weitzer Parkett

  • 10:30 am

    Coffee Break

    Space and time for conversation and refreshments.

  • 11:00 am

    Improving the Collaboration Between Manufacturers & Customers | PROPSTER

    Milan Zahradnik has over 15 years of experience in online marketing with a focus on the real estate industry. Since the launch of Sonderwunsch Meister GmbH, he has led the PropTech start-up as CEO. PROPSTER has set itself the goal of covering the entire communication and organisational process between the home buyer and the developer or project developer. Milan Zahradnik presents this exciting project, which also opens up new opportunities in the B2B area for flooring manufacturers.

    Milan Zahradnik

    Founder & CEO | PROPSTER

  • 11:40 am

    Panel I New Approaches to the Customer

    Bruce Zwicker | Josef Stoppacher | Milan Zahradnik. The speakers of the morning will discuss the topic: “New Approaches to the Customer”.

    Bruce Zwicker

    President & CEO | J.J. Haines

    DI Josef Stoppacher

    Managing Director | Weitzer Parkett

    Milan Zahradnik

    Founder & CEO | PROPSTER

  • 12:15 am

    Lunch Break

  • 1:30 pm

    A love story. The power of a branding and emotional value in digital direct-to-consumer sales. l moodley

    As our world gets more and more connected, consumers view products and services as more replaceable. Your competitor is only one tap, one Google search away, the next one outbids you on Amazon. What really drives long-term value is a strong and direct connection with your customers by building an emotionally relevant brand and telling stories that users can quickly relate to.

    Thiemo joined the international design and strategy consultancy moodley in 2017. As partner and managing director, he leads a multidisciplinary team of digital specialists across strategy, data, design and technology, building and shipping digital products.

    Thiemo Gillissen

    Managing Partner l moodley design group

  • 2:15 pm

    Market Trends & Prognosis for European Flooring Markets | InterConnection

    Dr. Frederik Lehner has been the managing director of Interconnection Consulting, an international marketing, market research and consulting company in Vienna for 20 years. InterConnection is one of the leading companies in the field of market research on the European markets in the flooring industry. In his lecture, Frederik Lehner shows market trends and forecasts across all material groups in Europe. He talks about the impact of Corona on construction and flooring markets and shows ways to react as adequately as possible.

    Dr. Frederik Lehner

    CEO | Interconnection Consulting

  • 3:00 pm

    Coffee Break

    Space and time for conversation and refreshments.

  • 3:30 pm

    Standardisation and Certification for Flooring Coverings - Status Quo and Outlook | EPH Management

    Dr.-Ing. Rico Emmler is the managing director of the EPH (development and testing laboratory for wood technology). The test laboratory is a Europe-wide recognised partner for manufacturers of floor coverings and their underlay materials, as well as their suppliers in terms of proof of conformity with product standards as well as required performance records in the construction industry. In his lecture, he explains relevant developments in the area of standards and certifications and gives an outlook on expected changes.

    Dr.-Ing. Rico Emmler

    Managing Direcor l EPH Management

  • 4:00 pm

    Virtual Reality as the Sales Tool of Today | Squarebytes

    DI Marcel Nürnberg is the founder and managing director of Squarebytes, a digital agency for interactive, virtual tours and architectural visualisations. The marketing agency SQUAREBYTES, which specialises in virtual and augmented reality, offers an extensive range of folders, websites, logo development, rendering, 360-degree panoramas, videos and virtual tours. In his lecture, Marcel Nürnberg shows the advantages and opportunities that are opening up for sales with the help of virtual reality.

    DI Marcel Nürnberg

    Managing Director l Squarebytes

  • 4:30 pm

    FLOORING Award Ceremony

  • 5:00 pm

    End of the 1st Conference Day

  • 7:00 pm

    Evening Event